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Google Maps, User Training?
By klard | August 20, 2006
I have to admit I am frustrated with the Google map usage. I was planning on converting most of the real estate information I download from MLS like vacant land and commercial listings into a Google map search because to me…it makes sense to search for real estate that way. However after reviewing the logs for the rental properties I am finding that there is apparently a lack of understanding on how to get the map to work. 50% of the visitors to the site cannot for the life of them seem to get the map to work…..from viewing the logs these people spend 5 minutes moving the map all over the place then give up and leave. I added the overlay described in the last post that clearly says that in order for the points to appear there have to be less than 100 points and then I tell them where is says how many points are in the view/zoom level they are in. I also created a demo with screen shots to try and help that way…..many people have viewed the demo and that seems to help some.
The problem I am having is that we don’t get any revenue from rentals so if I am losing 50% of my visitors, so what. I cannot though in good consceince convert any traffic that may actually generate revenue knowing that half of them will not get it. If anyone has any ideas on how to help people understand map search…I am all ears.
Topics: Google Maps Mashup, Web Design |